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Bet365 review

Bet365 is the preeminent betting company in the world.

The global Bet365 brand was established in the United Kingdom in 2000 and later launched in Australia. The Australian business is licensed and regulated by the Northern Territory government.

Our review of the Bet365’s betting site rates and identifies several key features that you can access by opening a new account.


Our rating:
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Review snapshot

Licensed and regulated: Northern Territory Betting app:
Ownership: Majority owned by Denise Coates Live streaming:
Responsible gambling: Deposit limits, reality checks and self exclusion Sports betting products:
Service type: Bookmaker Horse racing bet types:
Overall review rating:

License information

Like most Australian betting sites, Bet365 is licensed and regulated by the Northern Territory government. Bet365 is legally able to offer online betting services to residents of Australia and is bound by the Interactive Gambling Act (2001).

History and ownership

Bet365 was founded in the United Kingdom by Denise Coates back in 2000. Denise is the daughter of long time UK bookmaking identity Peter Coates; she ran the family bookmaking shop before founding Bet365. Since opening for business in 2001, bet365 has grown to become the world’s largest betting company with a reported wagering turnover of 52.56 billion in 2018.

Bet365 has won many awards including the 2010 eGaming “Operator of the year”. Their time in Australia has not been without controversy, in 2016, Bet365 Australia was fined $2.75 million by the Australian Competition and Consumer Commission (ACCC) for misleading advertising relating to free bets.

Service type

Bet365 Australia provides an online corporate betting service featuring fixed odds markets. They run a very similar service to most other Australian betting sites.

Responsible gambling

Like BetEasy, Bet365 is a founding member of Responsible Wagering Australia (RWA). RWA is made up of betting companies that are licensed and regulated in Australia; members agree to abide by a code of conduct in relation to responsible gambling. In addition, Bet365 also adheres to the code of practice for responsible gambling as set out by the Northern Territory government and the South Australian government.

Bet365 also provides an online self-help guide to responsible gambling which has information on deposit limits, self exclusion, time-outs and reality checks. The guide can be found here.

Consumer protection

Betting with a bookmaker that is licensed and regulated in Australia means that you will are protected by Australian Consumer Law and can report any complaints you may have to the ACCC.

Deposits and withdrawals

There is a plethora of deposit methods available with Bet365 including: Credit card, Debit card, Paypal, ApplePay, Poli, Skrill, Neteller, Bank transfer and even by cheque.

Withdrawals are typically made via bank transfer to your nominated bank account and can take up to 2 – 3 days. Bet365 may require you to submit a BIC code to identify your bank. If you get a Bet365 card, withdrawals are instant. All funds are transferable except for bet credits.

Feature products

Bet365 live streaming

live streaming icon

Live streaming is one of the new value-add products that bookmakers are able to offer you as a member. Bet365 is arguably the leader in this regard along with BetEasy. It provides live streaming access to: tennis, NFL, baseball, volleyball and table tennis. You need to sign up with Bet365 to access the live vision; in fact, you also need to have funds in your account and have bet within the proceeding 24-hour period to view the vision without charge.

Bet365 Mastercard


The Bet365 Mastercard allows you to withdraw your winnings instantly and use them to pay for products and services just as you would with a typical debit or credit card. You can apply for the Bet365 card by going to the services menu of your account. It is also possible to make deposits using the card at participating retail outlets.

Bet365 App and Android

app icon

Bet365 has an iOS App and Android available for free download. As you might expect, the apps have all the functionality you would expect including live streaming and cash out features.

Bet365 Match Live

Bet365 logo

Bet365’s Match Live service allows you to follow live sport events. The live action is displayed using computer graphics with a text commentary describing the play. Match Live is not live streaming, but additional sports are available including AFL, NRL, cricket, soccer and basketball.

Sports betting products

Bet365 offers a wide range of sports betting markets. As well as providing all of the markets for Australian sports Bet365 has the largest number of markets for European sports.

The table below lists all of the sports bet types available with Bet365.

Bet365 sports bet types

Head to head betting Line betting Margin betting Tri bet
Multi bet Win Draw Win Draw No Bet Halftime / Fulltime
Handicap betting Asian Handicap Correct Score First goalscorer

Pro Tip:

Bet365 does not offer the Best of the Best product like PlayUp does, but they typically offer the best fixed odds at any given time.

Horse racing bet types

Bet365 has greatly improved their offering of horse betting products since entering the Australian market. We list the available products below:

Bet365 horse racing bet types
Single bets Exotic bets
Top Fluctuation Each-way betting Exacta Double bet
Best Tote Place betting Quinella Treble bet
Starting Price Trifecta
Fixed odds Quaddie

Website interface

Bet365’s website interface is different to most bookmakers. They incorporate live vision, and more markets into their desktop site allowing for easy navigation.

Bet365 Australia contact details

There are a number of ways customers can contact a Bet365 support member:

Via phone: Email:
Bet365 Telebet (AUS): 1800 365 365 support-eng@customerservices365.com
Customer Service (AUS): 1800 200 365 Post:
Live chat: Customer services, Hillside (Australia New Media) Pty Limited
Bet365 live chat PO Box 113, Parap NT 0804

Verdict – why Bet365?

Bet365 touts itself as the world’s favourite betting company and we agree in part. They offer deliver a personalised service that you will only really appreciate once you have an account. Their fixed odds are typically the highest, they offer great products and value-add services like live streaming.