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BetEasy review

BetEasy has merged with Sportsbet. The BetEasy business now rests solely with Sportsbet.

The bookmaking brand was launched to much fanfare back in 2015 by former Sportsbet CEO Mathew Tripp. There were several ownership changes behind the scenes, the latest seeing Flutter Entertainment taking majority ownership, which brought about the move to Sportsbet.

Our review of BetEasy looks at the offering of the former bookmaker and also that of new operator, Sportsbet.


Ceased operating:
September 2020
Now with:

Review snapshot

Licensed and regulated: Northern Territory Betting app:
Ownership: Majority owned by Flutter Entertainment Live streaming:
Responsible gambling: SA Code of Practice and Responsible Wagering Australia Sports betting products:
Service type: Bookmaker Horse racing bet types:
Overall review rating:

License information

BetEasy was licensed and regulated by the Northern Territory government. They were also bound and regulated by the Interactive Gaming Act 2001. This meant they are legally able to offer wagering services to residents of Australia.

History and ownership

BetEasy launched its betting site back in 2015. The launch came after former Sportsbet CEO Matthew Tripp purchased the now defunct business, granting him a license to immediately pursue the Australian online betting market.

In 2018, Canadian wagering company The Stars Group forked out $150M for Crown Resorts 62% stake in the business giving them a majority shareholding. In a subsequent move, The Stars Group increased their stake in BetEasy, whilst also acquiring betting agency William Hill Australia.

In September of 2020, BetEasy merged with Sportsbet. The BetEasy brand name and business was defunct effective of this date.

Service type

BetEasy was an Australian based online bookmaker that provided traditional fixed odds markets to customers. They were a corporate bookmaker.

Responsible gambling

BetEasy was a founding member of Responsible Wagering Australia, an industry body made up solely of licensed Australian betting companies that abide by a code of conduct to fund research into problem gambling and promote harm minimisation practices. They also adhered to the South Australian Government’s code of practice for responsible gambling measures.

Consumer protection

BetEasy customers were protected by Australian law. The ACCC regularly monitors all betting sites and is not afraid to penalise bookmakers as evidenced in the case against Bet365 Australia.

Sports betting products

BetEasy offered a full suite of sports betting markets for members to bet on. For example, for AFL betting, they would field up to 260 different markets on any given match.

The table below lists all of the sports bet types that were available with BetEasy, a full description of each betting product can be found in the sports betting section of our website.

BetEasy sports bet types

Same Game Multi Line betting Margin betting Tri bet
Head to head betting Win Draw Win Draw No Bet Halftime / Fulltime
Handicap betting Asian Handicap Correct Score
Multi bet First goalscorer

Pro Tip:

BetEasy did not offer Best of the Best, and nor does Sportsbet. If you are looking for a comparable bookmaker that does offer the BOB racing product, then new bookmaker PlayUp would be a very good option.

Horse racing bet types

The horse racing bet types offered by a bookmaker are really more important to punters than sports betting products, as there is far greater variety in horse betting products between the different agencies.

BetEasy horse racing bet types
Single bets Exotic bets
Top Fluctuation Each-way betting Exacta Double bet
Best Tote Place betting Quinella Treble bet
Starting Price Trifecta
Fixed odds Quaddie

Website interface

BetEasy’s website interface for desktop and mobile devices was adequate for its intended purpose. It was not the slickest platform in the industry, but neither was it clunky. The merge across to Sportsbet is an improvement for members.